Unique cocktail, culinary and cultural experiences

Cocktail, culinary and photography experiences across Vietnam's most compelling cities.

Our Signature experiences

Join our authentic experiences in Ho Chi Minh City, Hoi An, Da Nang, and Hanoi, Vietnam

Cocktail & Culinary
Experiences

Vietnam's cocktail and food cultures run deeper than most visitors ever discover. We take you into the spaces, the stories, and the people behind them.

Art & Photography
Experiences

The best photographs of these cities aren't taken from the obvious spots. Our hosts know the light, the neighbourhoods, and the moments worth capturing.

Private
Experiences

The same quality, shaped entirely around your group. Birthdays, corporate events, honeymoons, or simply a reason to celebrate, we build the experience around you.

Our Story

Launched in late 2018, Secret Experiences quickly became the most unique thing to do in Vietnam.

We started our journey by launching a Secret Cocktail Experience in Hoi An that was featured in The New York Times, Harper’s Bazaar, and many popular travel blogs.

A year later, we created our online experiences and private virtual workshops.

In 2022, we restarted our in-person experiences in Hoi An and launched a new exciting experience in Ho Chi Minh City. In 2024, we expanded to Hanoi.

We organized honeymoons, bachelor parties, and friend gatherings. We hosted team buildings and corporate parties for Google, Apple, Instagram, Deloitte, Airbnb, and many others.

We also hosted customized private mixology classes and craft alcohol tastings.

SINCE

2018

5* REVIEWS

1200+

CUSTOMERS

19,000+

testimonials

We shared a great cocktail experience with Tinh, he took us to places we would have never found on our own, provided context which made the experience memorable, and gave us a real insight into Vietnam I doubt we would have found elsewhere. 10/10, most recommended!

Jenny A.
Secret Cocktail Experience Hoi An
Long was a great host and very informative. The secret bars were very unique with a couple of the cocktails only exclusive to the Secret Experience tours.

Highly recommended!

Charles N.
Secret Cocktail Experience Saigon
We had the best time on our tour with Trang. She was an absolute delight & took us to four fantastic bars we never would’ve found on our own. The cocktails & snacks were delicious & unique. Highly recommend!

Stephanie L.
Secret Cocktail Experience Hanoi
Fred’s photography tour is nothing short of extraordinary. From the moment we began, it was clear we were in the hands of someone with deep knowledge, a great eye, and an even greater passion for sharing hidden corners of the city. Whether you’re a beginner or a seasoned photographer, Fred meets you where you are and helps you grow.

Shaneka W
Street Photography Experience Saigon
The Secret Experience photo tour of Hanoi is the real deal. It takes you out of the tourist bubble and into the hidden layers of the city to capture local life. I’ve been coming here for work and yet saw places I would never have found on my own. A great way to spend a morning in Hanoi and to feel (and photograph) the soul of the city. Highly recommend. I used an iPhone and had a great morning.

Stephen G
Street Photography Experience Hanoi
We had a fantastic and unique day out on the Culinary Experience - all of the dishes we tried were innovative, sustainable and lovingly prepared. But what really made the day was the stories and interesting characters we met through the experience, expert led by a the friendly and charismatic Chi. One of our favourite activities to do in Hoi An!

Giannina W.
Modern Culinary Experience Hoi An
We did a team building event, it was easy to follow how-to-make cocktails experience! The history storytelling kept this experience interesting too!

Grace
Google
My team and I absolutely enjoyed the experience and felt this event brought us closer as a team!

Isaac
Facebook

our team

Founded and run by a small team with deep roots in Vietnam and extensive hospitality backgrounds.
We are here to offer our guests something they will remember long after they leave.